Seems like it would be pretty straightforward. Just update the AppleTV OS with an App Store and BlueTooth+expanded IR capabilities, and let the 3rd party developers bring the internet stuff and advanced input options to it. It seems that Google TV doesn't leverage my local media, so my iTunes/media library is still isolated from my living room, unless I'm missing something and it turns out to be an Android OS variant (supports native 3rd party app development) and developers can implement that sort of functionality with it.