Only "new" in the sense that it is currently not commonly offered, the devices themselves have been available for ages. (If you are a large enough customer you apparently can get at least some colo-facilities to provide you with the roof-access and cabling needed for the antennas). If cloud providers make precise time available I don't see much potential for locking you in with their specific way of providing it, as long as it ends up as precise system time in some way.