Have they not already? I haven't seen seat-back screens in years, and last time I did the entertainment system wasn't functioning so you couldn't actually use it.
All the Australian, Asian, ME, and Canadian flights I've been on in the past 5 years have had them except for porter air which is short haul flights from Toronto. Really just US airlines I've seen this happening in but they were always pretty barebones.
Im genuinely curious because almost all flights I've been on have screens in the seats.