In my experience, getting to $10M dollars should be the real goal and that proves to be quite a bit more challenging because this takes some real scale and the skills from 0 to $1M are quite a bit different that say the skills from $5M to $10M range....the job of CEO is completely different between the two and most people don't prove to be good at both types of the "jobs".....so the company hits a ceiling and never quite gets there.