Great to see a sign of life from wakemate, now let's hope stay awake and keep updating, say a small progress report once every two weeks or so.
At that level the time invested is manageable and you keep your customers in the loop.
At that level the time invested is manageable and you keep your customers in the loop.
I really hope someone does a detailed post-mortem analysis on the Wakemates (AndrewWarner?); there's a ton of stuff to learn about how not to do PR/marketing in here for the rest of us to learn & implement. :)
It's like BP estimating the outflow from that leak way too low. If their estimate had been 'on target' or 'high' there would have been no problem, by estimating too low they've set themselves up for all kinds of trouble.
The interesting thing is that I don't see any perceived cost in overestimating, but a significant cost to underestimating.