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I wonder why the author feels those engineers waste their time compared to Facebook and Google which is all about ads. Is this what they did studied engineering for? To show best ads? Name one person who enjoys ads. Yet I can be you millions who enjoy cheap timely taxi rides.

Terrible judgemental article. The author has preconceived notions and wants to capitalize on the Uber hate wave.

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I think the quote you're looking for is

> The best minds of my generation are thinking about how to make people click ads ... that sucks.

Good point, my judgment was mainly based on engineers being overworked/underpaid.

Re trying to capitalize... I want to contribute to the discussion, since the time seems right for Uber to actually listen.

Sorry, I got a bit riled up there and my last line was probably unnecessary :-)

I liked your article but would have liked it more if you had left out the comparison to facebook part out. I have multiple friends at the big G and facebook and trust me if that's not a waste of good engineering talent & life, I don't know what is.

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