"And what's to stop ISPs logging the plain text https urls you access anyway?"
URLs aren't sent in plain text over HTTPS.
"And what's to stop ISPs logging the plain text https urls you access anyway?"
URLs aren't sent in plain text over HTTPS.
But I still think it's mostly a hollow offering since they're the ones collecting and profiling us the most (or perhaps tied with Facebook).
Better yet. Use noScript, ad-blocker, flash-blocker, don't use Google services (or at least use privacy mode on search), in addition to opting-out from Advertising cookie[1].
[1] Google Advertising Cookie Opt-out: http://www.google.com/privacy_ads.html
Double-click Advertising Cookie Opt-out: http://www.doubleclick.com/privacy/dart_adserving.aspx
As for me, the least I can do is to support a company, while not with a perfect track record, has championed and fought for an open web with plethora of free and exceptional services.
I can live with that, knowing that I have the option to opt-out whenever I want to.