Behaving unethically often benefits people in the short-term, but in the long-term it usually ends up a net negative, especially if the behavior keeps up. Uber's founders apparently don't understand this, and have imparted to you their misunderstanding.
Uber will have increasing difficulty attracting and retaining talent now that their toxic culture is public. When you're a rocket ship people are willing to gloss over a lot, but Uber no longer has 100x potential returns on options. The liability only gets worse as the stock matures.
Not to mention the wave of lawsuits that is likely coming as Uber employees are emboldened.