We all do basically the same thing in every app ever, it's the fragmentation that is such a huge pain with JavaScript. Most apps don't have to be unique snowflakes, we make them that way with hacky css-in-js and so on.

Webpack is great for what it is, but I strongly disagree that people should have to understand the config boilerplate aspect to get something functioning. All it does is prevent you from doing real work, not to mention if you're working on dozens of apps, this quickly becomes a hellish thing to deal with.