Agreed. It seems they'll hype up and push a service then shut it down at the drop of a pin at this point. It's not great for their brand if you're a company that wants a reliable, long term solution.
I agree but how is it any worse than a start-up trying the idea and then dying in a similar fashion?
It's worse for google because their brand is attached to it. Shutting down a branded internal "startup" can cause negative sentiment to be attached to the overall brand (as evidenced in comments here). Whereas with a startup there isn't really a lingering negative impact on a parent brand because there is no parent brand.
yeah worse for the brand of Google but not for us as we are just as likely to have it fail as if it were a startup.
Startups that die do affect the overall perception of startups, but at the point of going out of business, the business no longer cares about its brand perception.
> It seems they'll hype up and push a service then shut it down at the drop of a pin at this point.