I agree it's possible. It's a combo of facts either side might use, facts cherry-picked for one side, logical fallacies, and pure rhetoric. I think there's more to it, though. These techniques go way back to point that my first analysis of logical and rhetorical persuasion was the Declaration of Independence that used both. Old media articles are a laugh, too, given their bias was so obvious.
For example, I have witnessed first hand the campaign for banning ads on Breitbart (which was often pointing to Milo articles like "the pill is making women ugly", falsely claiming they were mysognist), and I have followed Milo for a long time. I was following him on Twitter when he was banned, so I know he didn't call for racist attacks on the Ghostbusters actress as many articles claim. I have asked people to prove to me that Breitbart is antisemitic (while employing Jews like Milo) and received no replies. Therefore the article simply seems laughable to me. In fact the way Milo is mentioned is often a quick way to judge an article - if they claim he called for harassment of the Ghostbusters actress, it is bunk.