Features don't sell software. Benefits sell software. If you have two minutes of my undivided attention, why are you telling me about dragging and dropping when you could be telling me much better my life is going to be if I use your software.
I would actually like to see more information on features, but at a higher level. A good 90% of what was shown in the video can be achieved in an Excel sheet. The invoice generation was the only truly interesting thing in the video. Not only are there already 100 apps that let me make a list of projects and under each a list of tasks and under each a list of todos, I can do that myself in 15 minutes in Django or Rails or even Excel. What makes your product different? That's what I want to know.
Yep - you are totally right. I will probably rework the video to talk about how the software can really save your time and hassle.
I read somewhere once that you need to sell people: sex, or making money, or saving money. I.e. You have to touch their hearts or their pocket.
Hah. Well Project Bubble can't give the first thing (I don't think!) but it can do the other two. I'll make it clearer.