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Benefits:

- Having your thoughts/opinions online

- Discussions with readers can be valuable

Drawbacks:

- Taking the time to author original, thought provoking and/or informative posts. When blogs echo or summarize other posts, without any added thoughts/opinions/etc, they suck

- Keeping it up-to-date i.e. Wordpress upgrades, etc

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"Taking the time to author original, thought provoking and/or informative posts ..."

But maybe you should do this sort of thing just because is good for you in the first place (as opposed to good for your blog/PR). Write down and develop your thoughts on paper, just as you do with code/pseudocode. Then once you have something worthy, publish/share it.

Goot pt. Wanted to say this as well, just couldn't find the words.

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