Indeed culture is a big part of the DevOps puzzle besides software. This mentality shift is also a part of what we offer (training and advice). Individual ownership, moving fast, are all parts of the greater strategy. I've found the talk "You shipped it, you fix it" [1] by Ron Cohen (CTO of Opbeat) a great source of solid ideas.
https://opbeat.com/community/posts/you-shipped-it-you-fix-it...
The old model where developers hand off their code to the ops department is fundamentally a bad strategy because it leads to:
"It worked fine in test... Ops problem now!"
There is no accountability. If your code causes problems when deployed to production, ops is the one getting a call/page in the middle of the night, and trying to fix the problem for which they have no domain experience or understanding. However, if you deploy your own code at your own pace, then there is accountability.