I think a more nuanced notion of size is the /information content/ of the datasets. I haven't thought about it carefully, but I'm sure you can quantify this more explicitly in terms of information theory or other non-bit-based complexity measures.
From this point of view, literature may not be large (in terms of the number of bytes), but in terms of information content, it is incredibly dense. A large portion of human knowledge is written somewhere. From this point of view, it is in fact big data.