> All their competitors offer only US layout, no matter where you buy.
I am so happy about that. These continental European keyboards have symbols in wrong places, useless (unused) symbols (like ± in place of a colon in case of the Dutch one) and a short left shift (German QWERTZ, Belgian/French AZERTY and Dutch QWERTY all have that).
I remember doing a PHP web development internship once (like 4-5 years ago) where they had keyboards with a short left shift key. Two weeks into it I gave up trying to get used to it and remapped the < key (that's the one left of Z on those keyboards) to shift with autohotkey.
I also remember buying a mechanical keyboard that had a long left shift on the cover but after unpacking turned out to have a short one. Felt silly to return it over that (by now I would) so I gifted it to my brother instead.
God I hate those non-US keyboards. French/Belgians are the worst, having to hold down shift to type a freaking number and that while having a short left shift key.