I recently read some comments from a Timeshare salesman in the US, whose attitude was similar. Asked "don't you feel bad that your job is basically to operate a large-scale real estate scam", he replied, (I paraphrase) "hey, at the end of the presentation, you have the contract right there in front of you, and if you choose to sign it, it's on you. My job is just to convince you to sign, and if I do, I get a good commission."
The more I deal with sales&marketing people the more I think there are two different mindsets people have. One says that if you do the "convincing" part by saying anything but honest truth, you're scamming people. The other seems not to attach any moral significance to the situation.
I have seen interviews with some of the rank and file scammers. Apparently, they do it because the pay is good for someone with their skillset and ability to put ethics aside.
The people who are on the phone don't know the details of the corporate structure. The boss could easily lie and claim to be a Microsoft contractor and it might be hard for someone on the phones to verify and asking to many questions might get them fired. This might make it easier for some to set aside those ethics, they know they are not on the level, but can feel slightly better because they think their behavior is authorized by a large company that already services these customers.