Don't you mean their product ? Or are you reselling/rebranding ?
In other words, is the transaction with the end-user yours or is it make by the businesses that you have the contracts with ?
Getting big name brands to sign off on an unproven scheme can be pretty hard, using lesser known brands as a way to gain entry is by itself not such a bad thing, and bad margins can be incrementally improved upon proven performance, so you have some leverage there if you work at it.
I understand your reluctance to spell the whole thing out here but if you want actionable advice then you probably should take the plunge or take it off-line somehow.
Even a salesperson that you bring on board is not going to be an instant game changer, bringing a sales pipeline up to speed takes considerable time.