Yes right, we were. But we were able to install our own firmware before there was the IME.

And it has also changed in the sense that the IME is a full fledged autonomous universal computer which has it's own RAM, ROM, clock etc. It is not just some very specific chip with hard-coded functionality, no, it can e.g. load and run Java applets. So it is a very powerful moving target which can be used for whatever it is programmed to. Rootkit researcher Joanna Rutkowska called it the perfect rootkitting infrastructure.