How two companies hooked customers on rarely used products

> How does the startup accelerator stay connected to the tech community? The answer is content.

> Hacker News, a content aggregation site owned by Y Combinator, was visited 18.6 million times in July 2016. (...) Though it’s not Y Combinator’s core business, it has successfully drawn attention to the accelerator by forming a content-consumption habit.

Provide content (or a place where discussion can occur freely) so that people are always near your business.