Reminds me of http://www.nissan.com.
I get why it's appealing on a "little guy against big nameless corporation" level, but honestly, it's like an annoying kid who wants attention.
It's not like gail.com or nissan.com are providing any content that 99.999999999% would find remotely interesting or useful, I imagine most are just annoyed to accidentally stumble on some barely-coherent anti-capitalist rambling.
But I get it. It's cool to be a rebel.