Dell did this for ages with AMD chips. Same time every year you'd see an article go across all the magazines about Dell planning to introduce AMD chips to their servers, and just as quickly vanish once Dell had finished negotiating with Intel.
Then get meeting scheduled with IBM and Oracle. Talk to the VAR or OEM guy in your office with your POWER mug poorly hidden. Start asking questions about TPC benchmarks and error correction. Ask if you can pay for cores only when you need peak capacity.
Intel will provide them with marketing support, potentially very significant if they care about you. Microsoft will also bend over backwards for an Oracle compete opportunity.
https://www.velocityreviews.com/threads/intel-and-dell-scum-...
Dell did eventually start shipping servers with AMD processors in them, but it was long after they first started saying "We may start selling AMD based servers."