I'm always interested to hear why people decide to start a business... especially more unconventional types of things. I'm a big fan of meditation in general and am actually a current Simple Habit user. Some mindfulness stuff gets a little too "new agey" for me, but this is more like a helpful tool.
I've actually been using Simple Habit now for about 3 months. Cool to know the backstory. I started out on headspace, which I thought was pretty cool, but my morning uber ride isn't always 10 minutes...the 5 minute commute meditation is awesome (also the sleep one!) I'll try happiness one lol :)