I don't get it. If someone's done has an incredible body of work behind them, why do you want to hide that from yourself?
Isn't it a great way to pick the best people out of the pool of applicants? 'Ah this person designed the new IR in Google's V8 - we should definitely talk to them'.
When I speak to potential hires the first thing I ask is 'tell me about the projects you've worked on - what have you built in the past'. Am I doing it wrong? Someone could be great at general programming and pass a coding test, but if they have no experience in my field what are they going to do for me?