How easy is it to control your body's attitude during a free fall?
The other common attitudes are head-down vertical, feet-first vertical, "sitting", and back-flying. The first three have a much faster fall-rate than belly-down, and are less stable. Backflying isn't quite such a difference in fall-rate, but is still harder to learn, and less stable.
How easy is it to learn? Well, unless you've skydived before, then you get around a minute to learn from scratch. Good luck to that!