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Call for Pricing is code for "starting at $1000"

Call all your competitors and pretend to be a customer. Get quotes from all of them.

Position yourself based on their pricing. If you're trying to be high end, charge more. If you want to be seen as affordable charge slightly less.

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Do people think this is OK generally? There are some products I would really like to know the price of but pretending to be a customer to gain competitive information seems ethically questionable.

"I'm interested in your product, can you send me though a price sheet?"

No lies necessary.

false dichotomy. can be higher end and cheaper.

true, but that requires you to educate the market and do more convincing.

customers make a lot of conclusions (right or wrong) based on price.

same reason 'healthy' things are priced higher, even if their cost would be lower than the comparable 'unhealthy' thing.

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