I have the exact question in mind. Who, Why, and Now?
Sony - If Intel wants the next PS5 CPU to be from Intel. But Intel lacking any decent GPU, and their reluctance to low margin business may suggest otherwise.
Yahoo - some have suggested, but as much as I want to believe it is true, last time I heard they have been switching to Linux since Marissa arrival. Most of their BSD people has since left.
Netflix - FreeBSD usage is limited to their own CDN Appliance, which as the name implies, working like a appliance and needs not much tweaking. Their main, encoding and core Network is on AWS with Linux. And if Netflix is that much a big customer for Intel?
Router / NAS / Appliance? Gosh they have been here for more then a decade and only now Intel decide to listen to them? One reason could be they are switching to ARM + Linux. For them to stay on x86 they will have to better support for FreeBSD, but I still think this is a weak argument.
Apple - Despite OSX's close relationship with the BSD community. Apple doesn't use any FreeBSD on their Cloud Servers. And Airport uses NetBSD which is something different enough.
May be it is Whatsapp?