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Isn't Facebook the biggest culprit of web? Their walled garden approach and lack of social network portability is what I feel is killing web more than anything.

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Facebook got a foothold, because authoring tools sucked so bad. That's ignoring the magic of some of their social tooling. But sharing digital content with your own intended audience could be achieved in a distributed manner. I know the W3C are trying to tackle that problem. We still need intuitive and easy publishing and aggregation tools that beat the Facebooks.

> But sharing digital content with your own intended audience could be achieved in a distributed manner.

We almost have the tools now:

* cheap or free blog hosting with easy markup and non-public posts

* self-hosted commenting with a URL field for commenters, enabling discoverability

* friendly RSS readers (I use NetNewsWire)

* password management built into most systems and/or browsers, to keep track of individual logins

There's work to be done to make it more user-friendly, but all the tools are there.

It's the user friendly bit that matters.

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