I expected that 1kW would be a drop in the bucket for a car, since moving that huge hunk of metal from A to B seems like it should totally dominate. But I worked it from first principles, and sanity checked against Tesla anecdotes [0]. At usual speeds and 2.5-3 mi/kWh [0], that's a power consumption in the tens of kW [1], so call 1kW a 5% bump. According to CNN[2], that could be around ~$20/mo from super rough back-of-the-envelope math.
If that estimate is on the money or high, I'd totally pay <= $20/mo for my car to drive itself. If it's low, I probably wouldn't pay $100+/mo for it.
[0] https://forums.tesla.com/forum/forums/miles-kwh
[1] X mph / (Y mi / kWh) = X/Y kW
[2] http://money.cnn.com/2011/05/05/news/economy/gas_prices_inco...