I'm not at all experienced in the realm of animal activism as it relates to lobsters and crabs, but did people really think that animals didn't feel something akin to pain if you ripped their limbs off? Pain is a vital mechanism/motivation for survival and thus evolutionarily advantageous. Maybe some complex animals don't have it, but they'd have to be pretty weird (although I admit, lobsters and crabs would be in the right category-- it's not going to be a vertebrate that feels no pain-- they aren't particularly unique in terms of how they grow and die).