We'd love to claim this is some awesome growth strategy where we're renaming to juice the press. In reality, we switched from HyperDev to Gomix because the feedback we got was that the mention of 'dev' made people think it's a tool only for full-time developers, and we're trying to create something more accessible. And we're switching from Gomix to Glitch for the reasons hDeraj mentions, plus we just think it's a better name. Also each time we've introduced something new - with Gomix we had completely rewritten the backend with a writable filesystem. With Glitch we've greatly enhanced the community site.