> it focused on that over flashy graphics and shock-and-gore > They seem to me to be like the Pixar or Apple of games, or better.

I think that what both Apple and Nintendo have in common is that they don't just try to put hardware components into a box and sell them to you for cheap (e.g. Dell).

They have a chance of higher profit margins by taking themselves out of that race via trying to find creative ways to add value instead of optimizing raw performance / sale price.