You have gif with all its quality loss (256 colors and etc.), and then to make matters worse it's getting shoved through webm/mp4 encoding.
And then there's everyone from Imgur to Twitter missing the point of why gif is even a thing. Because it is simple. Because gif is treated as an image and not a video format. Because you can right click it, and save it for later use. Can't do that with "gifv" (seriously, I had to use curl just to get the video file from Imgur), and definitely can't do that with Twitter.
Neither webm nor mp4 can kill gif yet - mp4 is a patent mess, and webm comes closer (4chan for example has a quite big SFW community of people trading videos), but there are issues with Apple refusing to support it, and lack of hardware support.