I often think back to that time period. He mentions that there was no concept of social networks back then, but IMO he's totally wrong. I mean, obviously there weren't any social networks as they exist today, but between the message board communities, and the massively interlinked personal e/n blogs ... there very much was a social network. And it was decentralized. For a short time, it was turning out to be a beautiful thing, especially once RSS started gaining popularity.
I understand why myspace and facebook took all of that marketshare; it wasn't easy enough for the average person to put up their own site, and by the time things like wordpress became popular, every instance was so generic looking (despite templates) that it was tough to get anyone reading your stuff. There was a glimmer of hope with things like google's RSS reader, and Google's social graph API (https://developers.google.com/social-graph/) ... the future could have been awesome, but alas