But I have found that the seemingly infinite supply of information resources gives a big advantage to brands that stand for quality. My customers don’t like wading through YouTube, or sites of unknown provenance or quality, or books with dodgy covers and keyword-stuffed titles. My brand (In 30 Minutes Guides, 1) and motto (Quick Guides for a Complex World) stand for something, and anyone browsing through first few pages or the verified reviews will see that the books are legit. We update them regularly, and I am constantly expanding the catalog - our newest release was on Monday for Crowdfunding Basics In 30 Minutes and in a few months we will have another title about end-of-life documentation as well as an update of LinkedIn In 30 Minutes for the new UI.