I'm glad I put myself out there for feedback because it was your comment that caused me to see my campaign in a new perspective.

I actually shot two videos. The founder interview at the end cost $4k because it was originally a longer video where I explained how the remote worked. But it didn't have any of the action shots, so I re-shot it, eschewing an explanation in favor of demonstrating its use, relying on people to be intrigued and then read on to see how it actually worked. It seems that didn't work, as I repeated this technique later on in the campaign itself.

Here is the original video (1:20) if you're interested to see what I rejected in favor of committing $18k to another video: https://dl.dropbox.com/s/nsvfn7n3l8phbi3/TurnTouch_CC.mp4?dl...