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I can tell you're excited by this, but I can't be sure as to why. Which "game" do you think this project is going to change? Bearing in mind that simulating/predicting mass psychology/behaviour has been mainstream in the field of economics for quite some time.

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Lol'ing at the downvotes, don't care.

Because it is not so focused on people as much as it is with "people in cities." Cities are the future of low carbon emissions. So specifically simulating and visualizing the happiness of people within cities is huge. There is great potential for this work.

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