How to write a better weblog (2002)
alistapart.com
alistapart.com
I'm convinced the former type of blog has significantly gone away, but merely the marginal fringe of people who don't care too much about format seem to have swung away from them.
"My liege, and madam, to expostulate What majesty should be, what duty is, Why day is day, night night, and time is time, Were nothing but to waste night, day and time. Therefore, since brevity is the soul of wit, And tediousness the limbs and outward flourishes, I will be brief: your noble son is mad: Mad call I it; for, to define true madness, What is't but to be nothing else but mad? But let that go."
Average person who is a little geekier: Posterous. The easiest way to blog that also has some more anorak-friendly features.
Unhealthy interest in politics: WordPress/Typepad/Blogspot, because that's where most of the other politically opinionated people tend to blog. The hosted services, not the ones you install on your own server. That way someone else has to worry about security updates, maintaining performance, etc, and your friend doesn't have to learn anything about servers just to be able to write.
Programmer blogs: the latest fashion seems to be using github as a blog (e.g. raganwald) or else using a git-based blogging engine and deploying the blog to heroku (e.g. with toto) http://www.rubyinside.com/deploy-blog-with-toto-and-heroku-2...
No matter what your audience size, you ought to write as if your readership consisted of paid subscribers whose subscriptions were perpetually about to expire.
Presumably that advice applies here on HN as well.