Betacup Challenge - Design A Sustainable Coffee Cup
thebetacup.com
thebetacup.com
If there's a need to change something (such as environmental footprint) then use market mechanisms[1] to implement it.
[1] For example, if landfill needs to be reduced one could charge money based on volume/weight of rubbish collected.
What's wrong with a feel-good distraction? Instead of implementing "Hello World" in 120 languages, why not tinker with papercup designs?
Why not do something actually meaningful?
There's an awesome talk by Richard Hamming on pg's website (http://www.paulgraham.com/hamming.html), where he recounts:
And I started asking, ``What are the important problems of your field?'' And after a week or so, ``What important problems are you working on?'' And after some more time I came in one day and said, ``If what you are doing is not important, and if you don't think it is going to lead to something important, why are you at Bell Labs working on it?'' I wasn't welcomed after that; I had to find somebody else to eat with!
I just mentioned the 120 programming languages because I am sure that post would make it on HN, too.
Are you working on superimportant stuff all the time?
Also read Richard Feynman's books - he claims when he was stuck for a while, he only managed to make progress again when he started to do calculations on the rotation of thrown paper cups just for fun for a while. He later derived some quantum mechanics stuff from those paper cup equations.
Coffee cups are easy to relate to, so the hope is to inspire a lot of interest. That energy once applied to this problem can be reused to work on similar problems of bigger scope.
Edit: fixed link http://chaipilgrimage.com/2008/09/14/the-indian-clay-cup/
Now if somebody could solve the problem of mud dissolving into the chai/coffee, it might be a winner.
Clay cups, for example, require dredging up a whole lot of water and river mud, which (despite the fact that it is done inefficiently by poor people, which is apparently the working definition for "environmentally conscious" for reasons I do not pretend to understand) is not an ecologically neutral action. Scale it to Starbucks level consumption and that is an awful lot of river mud. 11 million metric tonnes, by my back of the envelope math. Plus whatever energy you use in construction of the cups, which aren't exactly carving themselves out of the mud in a carbon-neutral fashion.
This could be averted, of course, if people would simply consume less coffee, but that might be a bridge too far for the latte liberals at Starbucks. I'm sure they'll find a cup which looks absolutely nothing like a paper cup, which will ostentatiously proclaim that consuming this cup of coffee makes you a better person than consuming that other cup of coffee, which is about 99% of the purpose of environmentalism: social signaling of moral worth among rich people for whom traditional religion holds little attraction.
This is because they changed the packaging from glass to plastic, and were measuring by weight.
Didn't McDonalds experiment with "eatable" packages? Some grain (sweetcorn?) might have the property of being easily molded into cups (think ice cream cones). Then add some wax to make it water proof? Except I suppose wax would melt from hot coffee? Also, growing corn requires water, too.
Just as an example - you don't have to treat sweetcorn with chemicals to make it moldable. Maybe a lot of properties of paper are not required for coffee cups, so a simpler material could be used.
I even bought myself a shopping bag, even though my math brain told me that I would likely have to live in Japan for at least another six years until I had recouped the $9 it cost me.
http://www.amazon.com/gp/product/B00015CMVE/
is what i carry everywhere
Wounds heal. Good coffee is forever.
After staff rinses the cup, do they wash their hands? How careful are or do they need to be in avoiding cross contamination when they handle the equipment to fill the cup?
Then again, they are already handling money from customers, so I don't know whether it really makes much difference. But while I appreciate the sentiment of bring your own, I always wonder how much staff time, cleanliness, water (hot water?), etc. it is costing. (I don't know -- just wonder.)