Very interesting. Can you give me some pointers on what kind of partnerships they have?
Interestingly Apple did a similar thing with Telstra (the largest, formerly state owned carrier), with a year free on 1 year contracts.
That has now become more of a free trial sort of deal though: https://www.telstra.com.au/applemusic
https://www.forbes.com/sites/cheriehu/2017/02/13/spotify-new...