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Comment by jliptzin | Hacker News Reader

As an advertiser that sounds like a nightmare to me. We want to be able to push our creatives out to a huge mass of users instantly, track whatever performance is relevant to us, then iterate on that to try to improve. Having to vet individual placements on apps would be a gigantic waste of time and I would not do it. Maybe for some niche markets it makes sense but I can't think of any.

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I'm not an advertiser and I understand your point - but I think it can be the same amount of work pushing the ad in a black hole of ad impressions - not knowing where your add is being displayed - just some numbers - then trying to guess - because it's a great amount of guessing involved - what should you do to increase the relevance of your ad.

Vetting the apps you want to advertise can also mean time spent - but knowing what are the apps where you are displaying your apps and even who are the type of users being the ad - I for one feel this is a more powerful approach.

But yet again - I'm not a big advertiser spending huge money on it.

The problem, if it is a big advert spend, it could be hundred of apps. Am i going to vet "bubble pop", "bubble pop 2", "puzzle bubble", and 200 other games, or just say i want my ad to be shown in puzzle games?

I think you could also have this possibility - choose an app category and get the ad spots required.

And still - you could have more control and info regarding your app than just "you had x number of impressions in the last y days".

I think that the large ad networks do have settings that give you that information, it's just not intuitive.

Regardless, I think you're not really solving a problem. You're giving more information that involves more labor.

It seems like you're describing more of a labor/service company rather than a tech company, which is fine. But the more information and control you're giving the customer, the more labor/time you're expecting out of them.

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