For example - except for some filters you don't quite have control over what ads are being displayed when using AdMob. What AdMob serves - that's what you display.
With this network - if an advertisers wants to buy an ad slot - but you don't agree with the product or service for some reason you're just going to decline the ad.
If they are in the network they have full control over the ads that are being displayed.
That's what I'm saying.