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The NPR ipad app is simple, elegant, and fantastic. For me a much better experience than the web site is or could be. I can rip through content at the speed of my mind. So I think the issue is design. Good iPad ux is not a given - designers need to consider that the keys are clarity, organization and speed of access.

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I've heard a lot of people rave on the NPR app, but the skinny text column kills it for me. I have a nice big screen, but NPR limits text to about a 3" column. This is true even for stories without an image which is especially maddening (a half empty screen with some silly share content buttons). When I first used it I thought it was a bug, but apparently that's what they want it to look like.

I greatly prefer the NY Times app.

hmm the text width hadn't bothered me but that's an understandable critique. what i love about the app most is the playlist - so i can queue up any amount of audio and let er roll while i code.

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