A surprisingly large number of seemingly-unconnected people I know have switched to Lyft. The switching itself isn't the issue, it's that these people come from several different social groups and they are all surprisingly vocal about switching.
Not true, Uber can be 40-60% cheaper. I've stopped taking public transit in the Bay Area because of Uber, I don't think I could do that with Lyft alone. Is there another competitor with cheaper pricing?