No one's going to stop them from doing what's within the law; that's a given. I'm saying it strikes me as unethical, and it assumes a certain infancy in the public's tech acumen... which perhaps there is! But it still seems like a poor assumption to base a business on going forward.
Now I'm just hoping someone comes out with a iChat/AIM/Jabber/GTalk-like P2P standard for voice (does this already exist?).