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Click-bait.

It's not the ride that might cost Uber the money, it's the case that claims they are not paying the tax they should. The fact that the lawyer used Uber to take the ride to deliver the paperwork is ironic at best, more likely it's just irrelevant and used as, well, click-bait.

Maybe that's what's needed to get people to spend their limited attention on something.

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The single ride they're referring to isn't the one to deliver the paperwork, it's the one which Jo Maugham is suing to get a VAT receipt for.

It's still very clickbait-y, especially as that guy is basically just trying to get PR for his firm so he can crowdfund the money needed to sue Uber (campaign is looking very sad at the moment with £4k out of £75k raised on day 3) and a warning that he will need to raise even more money if the case is to go through.

Changed the title to better reflect the article

It doesn't reflect the article now. The previous title was accurate. Uber isn't being sued for hundreds of millions of dollars. It's being sued for a single VAT receipt on a $12 ride. It's the precedent that would cost them hundreds of millions, but that would need another case.

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