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Strange that they released this 6 weeks after Chinese New Years. It would have been huge.. well it probably still will be, but it would have been huger.

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The Product Red designation usually indicates that the revenues will be contributed, at least in part, to AIDS/HIV awareness.

https://en.wikipedia.org/wiki/Product_Red

I think the OP's point is Tim Cook is very pro-globalization, which implies being aware of the customs of other cultures.

HIV research happens all the time, a tactical market opportunity doesn't.

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