I think your implication that any number of offended people will be acted on is a stretch.
Advertisers will respond to the masses, not the most outraged hecklers.
Advertisers will respond to the masses, not the most outraged hecklers.
Twitter seems to be proving that wrong these days.
When the same social circles are both in PR/HR and the offended class they will consider the same things valid criticism and may go as far as flying in the face of 90% of the quiet consumers of the product's interests.