anything Keurig. It's watery gruel that smells awful and lacks flavor.
At Sudden's 8 cups for $19 it is CHEAPER for me to buy a quality pour over at the local cafe where they charge $2.25 a cup.
Also this appears to be targeting "coffee snobs"; most of that crowd isn't interested in instant coffee.
Edit: Definitely makes sense for you to go to your corner coffee shop. However, Sudden offers you an option to drink kick-ass coffee when you don't have access to any other option
Is there a non-subscription / trial offer?
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Honest feedback, I hope you take it in the spirit it is given: Is there really no way to just order a sampler from you, without 'you will be automatically subscribed unless you cancel?' I straight up refuse to do subscriptions. The entire 'but you can cancel at any time!' model makes me think of low-quality, as-seen-on-TV crap, and is a strong negative in terms of my brand perception. Let your product stand on its own merit. If it's good, customers will come back. Like I said, if you posted a link where I could buy a one-time-only, no other actions required on my part sampler, I would buy it immediately. As it is, the 'your sampler becomes a sub unless you cancel' is just Another Thing to Deal With, and I already have enough of those. So do most other people.
I'm happy with my grind-and-pourover setup at home, but would love to have a reliable alternative for travel. I've tried to travel with Aeropress + handmill + beans, but it's only worth it for small town, remote area itineraries, whereas decent coffee is usually available in major metros. But for the times it isn't, or when staying with non-coffee friends, or for on the plane, or for rushing out the door, it would be great to have a decent backup option.