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Comment by freese | Hacker News Reader

I think you're making a great point - coffee is the legal drug at the moment. Personally, I drink coffee for the flavor, not for the caffeine. I'm a big fan of high-quality decaf coffee and it's something we're looking to do with Sudden.

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> Personally, I drink coffee for the flavor, not for the caffeine. I'm a big fan of high-quality decaf coffee

> On the flight back to Helsinki I was desperate for caffeine and ordered a coffee

Denial is a common sign of addiction :)

I think you would have a shot at a solid niche with the decaf angle. Think about this: At practically every workplace you can get real coffee, which will probably always beat freeze-dried stuff. But if you want decaf you are SOL.

I am currently forced to drink Nestlé Gold Decaf and it is just barely tolerable. I don't know how your product compares but personally I would spring for anything better in a heartbeat, price be damned.

This is really great to hear. We've had a good amount of demand for decaf option and are working on it. Email me and I'll keep you in the loop

I'd dig good instant decaf. I don't want any caffeine but coffee can be delicious. Give me a shot at coffee snobbery!

Totally agree with you! Email me if you're interested in staying in loop with our decaf version

Coffee is no more a drug than sugar.

...yet there's a lot of research showing that sugar IS helluva drug.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2235907/ https://www.theguardian.com/society/2017/jan/05/is-sugar-wor...

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